I left a 6-figure Product job to build my dream life.

After a burnout, I looked into the mirror and decided to go after the life I wanted. Now, I help 9-5 employees build their dream life and businesses with proven tools and frameworks.

Hi, I'm Adi 👋🏻

I’ve Been in Your Shoes — And I Found the Way Out

I was chasing KPIs, traveling constantly without having a feeling of home, and was stuck in a cycle of exhaustion, dreaming of breaking free...

I was trapped in endless meetings, KPIs, and cross-functional chaos. Despite leading teams and delivering results, I constantly felt overlooked and undervalued. The dream job I worked so hard for had turned into a grind that left me unfulfilled and the relationship with the girl I thought was the one was contributing to my stress. All of which left me longing for something more.

A couple of years ago, I was living the ‘dream’ — a Head of Product earning 6 figures, having a Berlin-Paris long distance relationship with someone I loved — but secretly, I was burning out.

How I Transformed my Burnout into Breakthrough

In 2023, I hit a wall. Burnout, unhappiness, and a breakup forced me to reflect: Was my dream job worth sacrificing my health, freedom, and happiness? It wasn’t. I knew I needed to change.

I discovered my IKIGAI and realized I wanted FREEDOM: freedom to work on my terms, protect my health, and live authentically. I built a life without investors, employers, or co-founders. That choice changed everything.

Trigger Moment: When Everything Changed

Decision point: Choosing freedom over promotions and corporate life.