I help freedom seeking 9-5 employees build their dream business & life
Layoffs, AI, shifting roles, burnouts are reshaping careers. Take my free quiz to find your best path out—or let’s map it out together with a free discovery call.
Does this sound like you?
I’ll give you the roadmap, support & systems to escape the grind—without wasting years figuring it out.
I know the struggle. After 12+ years as a Product Leader, I built my own business—and now I help other PMs & Tech Leaders skip the guesswork.
With over a 12+ years of scaling startups, coaching leaders, and building businesses, my advice is battle-tested.
I understand your struggle
I understand the challenges of tight deadlines, demanding stakeholders, and starting a business while working 9-to-5 as a Tech/Product leader.
I’ve walked the same path as you
Stuck in cross-functional chaos, feeling undervalued while juggling deadlines—I’ve been there, and I know how to break free.
I provide a framework that delivers
Actionable, proven, and built for product leaders—this is your roadmap to real transformation.
I leverage experience, not theory
30+
3
Businesses built as a founder
Happy clients
€30M+
Startups revenue scaled
Adi was like the system to my chaos. I had ideas everywhere, but no plan. He sat with me—multiple times—and helped me get my business running while juggling my PM job. His tools? Lifesavers. Templates, pitch decks—you name it. Honestly, without him keeping me accountable, I’d still be stuck in my notebooks.
Before my clarity call with Adi, I was lost. I knew I wanted to build something outside my 9-to-5 but had no clue where to start. Adi broke everything down, helped me nail my niche, build a sales strategy, and prep for client calls. The guy even had templates for everything. Super honest, super direct—exactly what I needed. Thanks to him, I landed my first few clients and feel way more confident now.
I overthink everything, and making a career shift felt impossible. Adi listened (like, really listened), helped me focus on what mattered, and built me a roadmap that made it all clear. His outreach templates? Total game-changer. Even stole a few of his ideas for my book. The dude just gets it."
When I first spoke to Adi, I had no idea how to start consulting or find clients. Plus, I’m shy. But he made me feel comfortable right away—no dumb questions, no pressure. He helped me structure my offer, write outreach messages, handle client calls... everything. And the accountability? HUGE. I’d have made excuses, but he kept me on track. Now I’ve got my first real clients—wouldn’t have had the guts without him.
You're not alone—these leaders faced the same challenge: go it alone or fast-track their success with expert guidance.
Khrystyna Svarychevska
Founder "MagicWorks" and Senior PM at Urban Sports Club
Aaron Kesler
Director of AI Products at SnapLogic and
Author of "What’s Your Problem?"
Sourabh Mirgane
Senior Product Owner at FIS and a Coach for PMs to get into AI/ML Product Management
Jadja Vakhtarova
Senior Product Marketer at TaxFix and Fractional consultant for SaaS startups
Curious what magic we can create?
Take a leap of faith and let’s create your roadmap to success together.
How I work: A proven method to get results
My coaching program is not just a framework—it’s your personalized path to building a business and life you truly love. Together, we’ll take you from feeling stuck and overwhelmed to empowered and thriving.
From Clarity to Freedom: A Step-by-Step Transformation Journey
Find your “why.” Together, we’ll uncover your purpose, define your vision, and craft the foundation for a business that aligns with the life you want to live. This is where clarity begins.
Pillar 1: Ideation
Turn your vision into reality with actionable strategies, systems, and frameworks. Together, we’ll design a business tailored to your goals.
Pillar 2: Creation
Unlock growth without overwhelm. We’ll scale your business by streamlining operations, building your audience, and creating systems that give you freedom to focus on what matters most.
Pillar 3: Expansion
Make it all last. Together, we’ll align your work, life, and purpose, creating a sustainable business and lifestyle that delivers true freedom and fulfillment.
Pillar 4: Transformation
Your next chapter of purpose and freedom starts here—let’s make it happen.
I’ve Been in Your Shoes — And I Found the Way Out
I was chasing KPIs, traveling constantly without having a feeling of home, and was stuck in a cycle of exhaustion, dreaming of breaking free...
I was trapped in endless meetings, KPIs, and cross-functional chaos. Despite leading teams and delivering results, I constantly felt overlooked and undervalued. The dream job I worked so hard for had turned into a grind that left me unfulfilled and the relationship with the girl I thought was the one was contributing to my stress. All of which left me longing for something more.
A couple of years ago, I was living the ‘dream’ — a Head of Product earning 6 figures, having a Berlin-Paris long distance relationship with someone I loved — but secretly, I was burning out.
How I Transformed my Burnout into Breakthrough
In 2023, I hit a wall. Burnout, unhappiness, and a breakup forced me to reflect: Was my dream job worth sacrificing my health, freedom, and happiness? It wasn’t. I knew I needed to change.
I discovered my IKIGAI and realized I wanted FREEDOM: freedom to work on my terms, protect my health, and live authentically. I built a life without investors, employers, or co-founders. That choice changed everything.
Trigger Moment: When Everything Changed
Decision point: Choosing freedom over promotions and corporate life.
